Coty, Coty, Inc. Fragrance & Beauty Products Manufacturer

Coty, Inc. is the world's largest fragrance company. It is also a beauty products manufacturer whose main businesses are fragrances (65% of revenue), followed by color cosmetics (20%), toiletries (12%) and skin care (3%).

It is known for its cooperation with designers and celebrities for the creation of fragrances; prominent among them are Beyoncé Knowles, Chelsea goalkeeper Petr Čech, Céline Dion, Shania Twain, Faith Hill, and Jennifer López.

Coty, Inc. is a century-old fragrance manufacturer that also produces cosmetics and other health and beauty aids. Founded by a Corsican who exploited his marketing knack to become, reputedly, the richest man in France, the company has experienced numerous changes in ownership and management over the years. It is the world's leading maker of mass-market fragrances for men and women.

Coty scents have turned heads since François Coty created his first perfume, La Rose Jacqueminot, in 1904. Its range includes moderately priced fragrances and colognes sold by mass retailers and prestige brands found in department stores.

Coty's brands include Jennifer Lopez, JOOP!, Jovan, Rimmel, Stetson, and Vivienne Westwood. The company also offers aromatherapy, foot care, nail care, and sun care items.

Following its acquisition of Unilever's fragrances division (UCI) in May 2005, it has become the world's largest manufacturer of mass-market fragrances.

The company has its headquarters in both New York City and Paris, France. Coty is privately owned by Joh. A. Benckiser GmbH, the German holding company that manages the interests of the family of Johann A. Benckiser. Coty was acquired in 1996 to operate its fragrance and cosmetics businesses. The company was a subsidiary of Pfizer from 1963 to 1992.

Benckiser's Coty: 1992-99

Coty was purchased in 1992 by Benckiser Consumer Products, the U.S. arm of a family-owned German household-products giant named Joh. A. Benckiser GmbH. That fall Coty introduced Gravity, a new upscale men's fragrance, and Truly Lace, a new bath-and-body-fragrance collection. Vanilla Fields, a women's fragrance that proved hugely successful, was introduced soon after. In 1993 Benckiser merged into Coty its Quintessence Inc. unit, which it had acquired the previous year. Founded in Chicago by Bernard Mitchell in 1968 as Jovan, Inc., this company had struck it big in 1972 with Jovan Musk Oil. The company was sold to the Beecham Group in 1979 and, in 1988, to its managers in a leveraged buyout, when it became Quintessence.

Coty, Inc. grew into a $1.5-billion-a-year company in 1996, when Benckiser made its Lancaster Group a Coty division. (The existing Coty, renamed Coty Beauty, became the other division.) Lancaster, founded in Monaco in 1946 and acquired from SmithKline Beecham plc in 1990, consisted of the cosmetics brand of that name and an Isabella Rossellini line, and a number of designer and prestige fragrances, including Davidoff, Jil Sander, and Vivienne Westwood.

The consolidated Coty was now the global leader in mass-market fragrance sales.

Lancaster also introduced to Europe, in 1996, the leading Chinese cosmetics brand, named Yue-Sai for its developer, Yue-Sai Kan. In addition, it acquired a hip London-based cosmetics line, Rimmel. Coty Beauty's own line of color cosmetics was Margaret Astor.

The new introductions of 1997 were The Healing Garden, a line of four herbal-based 'aromatherapy' fragrances that quickly developed into a collection of 34 stockkeeping units, and its first fragrance bath-and-body line, Calgon Body Mists. Like the company's traditional fragrance brands, these products were merchandised as mini-departments within a store. Calgon quickly moved into first place and Healing Garden third among mass-market women's fragrances in the United States.

In 1998 Coty added a five-item Minitherapy for Feet line as an extension of the aromatherapy concept, and Isabella Rossellini launched a new cosmetics collection called Manifesto. During the year 45 percent of the company's sales were in mass fragrances, 24 percent in mass cosmetics, and 31 percent in prestige-market beauty products. Fifty-five percent of sales volume came from Western Europe and 30 percent from North America. Lancaster represented 75 percent of the company's European sales. In North America, Calgon, Healing Garden, and Vanilla Fields ranked second, third, and fourth, respectively, among women's fragrances. Stetson, Aspen, and Preferred Stock ranked first, fourth, and fifth among men's fragrances.

In 1999 Coty introduced Adidas Moves, a men's fragrance, to the United States and was planning to add its line of soaps as well. It also introduced Jovan Body Splash and a Dulce Vanilla fragrance, and it brought the Rimmel makeup line to the United States. The Lancaster Group's U.S. division introduced an Aromatopia line of 37 bath and body products in collaboration with May Department Stores Co., which took a one-year exclusive on the collection, to be sold in all 410 of its stores. For 2000, Coty was planning to introduce a new mass-market perfume, Esprit, in 44 countries under a licensing agreement with apparel marketer Esprit de Corp. Also planned for 2000 were line extensions of Aspen and Adidas. In all, Coty was marketing 44 scents.

The Unilever Cosmetics Acquisition - 2005

In May of 2005, Unilever announced that it had signed a definitive agreement to sell its global prestige fragrance business, Unilever Cosmetics International (UCI), to Coty Inc., of the United States.

Unilever reportedly received a consideration of $800 million in cash at the closing, with the opportunity for further deferred payments contingent upon future sales.

The business included the perfume licenses for Calvin Klein, Cerruti, Vera Wang, Chloé and Lagerfeld, as well as a manufacturing and distribution center in Mt. Olive, New Jersey, which was later closed in June of 2007 as operations were transferred to the existing Coty-Sanford, NC facility.

Sales for the global prestige fragrance business for 2004 were in excess of $600 million (€490m).

The Del Labs Acquisition - December 2007

In December of 2007, Coty announced the acquisition of DLI Holding, Corp., a leading developer, manufacturer, and marketer of cosmetics and over the counter pharmaceuticals. DLI Holding Corp. is the parent company of Del Laboratories, Inc.

Under the terms of the agreement, all operations of DLI Holding Corp. merged with and into Coty.

The acquisition further enhanced Coty Beauty’s fragrance, color and skincare portfolio, through the addition of leading brands, such as Sally Hansen, N.Y.C. New York Color, La Cross, Orajel and Dermarest. Furthermore, the acquisition moved Coty closer to its quest of becoming a $5 billion beauty company.


Coty Collaboration with Guess? Line

In August of 2009, Coty Inc. announced that it had entered into a license agreement with global lifestyle brand GUESS?, Inc., to develop and market new GUESS fragrance lines. As part of the partnership, Coty will also distribute existing GUESS fragrances, effective January 2010.


Coty's manufacturing facilities are located at Ashford-UK; Granollers-Spain; Chartres, France; Monaco; and Sanford, North Carolina-USA.


The company's brands are organized into two main divisions:

Coty Beauty

* Adidas
* Aspen
* Astor
* Baby Phat
* Celine Dion
* Chupa Chups
* David and Victoria Beckham (Intimately Beckham and Intimately Night)
* Desperate Housewives
* Esprit
* Ethan James (Clothing)
* ex''tion
* Halle Berry
* Isabella Rossellini
* Jovan
* mary-kateandashley
* McGraw by Tim McGraw
* Miss Sporty
* Miss Sixty
* Nautica (Sold to Gemini Cosmetics in 2008)
* Petr Čech
* Pierre Cardin
* Playboy
* Rimmel
* Shania Twain
* Stetson
* Vanilla Fields
* Kylie Minogue perfumes

Coty Prestige

* Balenciaga
* Calvin Klein
* Cerruti
* Chloé
* Chopard
* Davidoff
* Jennifer Lopez
* Jette Joop
* Jil Sander
* Kenneth Cole
* Lancaster
* Marc Jacobs
* Nikos
* Sarah Jessica Parker
* Vera Wang
* Vivienne Westwood

The Calgon and Healing Garden Brands were purchased by Ascendia Brands on 9 February 2007.

Coty Award

Coty runs the annual Coty Awards, that can be awarded to anyone in the fashion industry.

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